From Women Who Code to Venture Capital: Alaina Percival on Building What Comes Next

In this episode, Aaron Strout sits down with Alaina Percival, co‑founder of Women Who Code to explore her journey from global brand management at companies like Puma and Versace to building one of the world’s most influential communities for women in tech.

During the conversation, Alaina shares how teaching herself to code sparked a mission that ultimately supported women across 147 countries before Women Who Code transitioned operations amid 2023–2024 tech layoffs. Now a venture partner at Valor VC, she discusses investing in B2B AI and SaaS startups across the U.S. South, the coming wealth transfer to women, and how AI will reshape—not erase—jobs. The conversation closes with reflections on focus, leadership, and embracing reinvention.

Show Links

• Women Who Code: https://www.womenwhocode.com
• Valor VC: https://www.valor.vc